UNFPA
UNFPA (ООН)
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Social project

Our goal is to raise a healthy generation with ecological relationships. We bring to the surface all the stories of victims of domestic violence to show people how not to interact with each other and with with their own self.
The co-authors of this project were Divergent, UNFPA Population Fund, Ministry of Domestic Affairs, Vintage Production. The National Police, Hit, the Office of the President and Elena Zelenskaya were invited as support.


goal

BACKSTAGE

DIVERGENT took part in this project as video and photo production, taking full control of the project. The opening of the project was with the participation of the Presidential office and Elena Zelensky. The videos were shown on Gulliver.
We draw people's attention to the fact that domestic violence has become a familiar situation and has become an almost integral part of family life. Showing these stories encourages each victim of domestic violence to make their own existential choices. This is our task - to give people the opportunity to think. Our mission is to create such conditions that people can distinguish healthy relationships from unhealthy ones and reach a new quality level of life.
Our goal is to raise a healthy generation with ecological relationships. We bring to the surface all the stories of victims of domestic violence to show people how not to interact with each other and with with their own self.
The co-authors of this project were Divergent, UNFPA Population Fund, Ministry of Domestic Affairs, Vintage Production. The National Police, Hit, the Office of the President and Elena Zelenskaya were invited as support.

solution

Mission
to convey to the person the value of healthy relationships



RESULTES
Services:
VIDEO & PHOTO PRODUCTION
INTERVIEW & BACKSTAGE
CONTENT FOR SMM

Order details:
8 famous people took part in the shooting.
A short interview and photo session was conducted with each of them, which the stars later published on their social media accounts. networks. Thus, more than 10 million views were received free of charge due to distribution.
1 video was created for the promotional campaign.
Also, 24 videos were developed for TikTok UNFPA UA.

Marketing Metrics:
Coverage: more than 10 million people
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