ООН | UNFPA EU & CENTRAL ASIA | UNFPA | UNFPA UA | UNFPA USA
Old age in society is considered to be a period of life when it is necessary to slow down and submit to circumstances, as a result of increasing ailments and deterioration of physical form. However, all these principles and strategies are invented by those who are not ready to take their lives into their own hands. The position “not fun getting old” is just a delusion that deprives of a happy and bright life, because there is energy and physical strength at all ages. Moreover, with age comes wisdom and great experience, which is good news, because the ability to make an informed decision makes life easier. Physical ailments are just an excuse to adjust your lifestyle, and not to stall it. This is the core idea of our joint work with the UN called “active aging” is about.
Our goal is to inspire older people to new achievements and an active life position.
We shot videos and photos where older people show the active side of their life. The videos and photos were shared on the social pages of the UN in Europe, America and Asia.
Services: VIDEO & PHOTO PRODUCTION INTERVIEW & BACKSTAGE CONTENT FOR SMM
Marketing indicators: Total coverage: more than 1 million people.