UNFPA

UNITED NATIONS | UNFA POPULATION FUND
MIA OF UKRAINE

CUSTOMER

CATEGORY

Social project

Development of media content for flash mob in social networks of the public sector: Ministries and Diplomats.
Screening of video clips telling real stories from the protocols of the Ministry of Internal Affairs on the fact of domestic violence and a call to contact the police.

BACKSTAGE

MISSION

To convey the value of healthy relationships to people

goal

To tell people that domestic violence is not a norm and we should not be silent about it.

resultS

Services:
VIDEO & PHOTO PRODUCTION
INTERVIEW & BACKSTAGE
CONTENT FOR ONLINE &
OFFLINE EXHIBITION
GULLIVER'S BROADCASTING

Order details:
138 videos;
2 videos for GULLIVER center (Largest screen in Europe);
16 photos for the site;
More than 100 photos for participants.

Marketing Metrics:
Online media coverage: 86,425 people.
Social media posts: 2553
Total coverage (automatic monitoring, total number of subscribers who made posts about the campaign): 20,156,000 people.

Reporting video of the event by AHEAD