UNFPA
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Social project

solution

How did we achieve this.
After having “shaved” her head, Yana neither responded with anger nor hid in a cave, but openly spoke about the fact that any person has the right to be what they want to be, and presented her song Hostel Monstrov to the world. Thus, being tempted to speak out negatively about their disapproval, haters do not receive backlash or embarrassment reaction from those they offend. Moreover, Yana spoke live on Snidanok 1 + 1 that she loves haters as well as fans, because these people remind her of parents who are worried about their children. Parents often forbid their children to express their individuality because the same thing happened to them in their childhood. By copying the behavior of their parents, people forbid themselves to be what they would like to be, for fear of losing the love of their parents.
That is, hatred is, in fact, the reverse side of love, only it does not become full-fledged due to the fact that people do not have love in their lives, in particular for themselves. Yana's call to be brave and do what you want is a direct way
BACKSTAGE
MISSION
Systematic aggressive behavior and the imposition of one’s views and principles has become so popular in social networks that such behavior has become considered the norm and just “personal opinion”.
This is probably due to the fact that a certain “safe” and impersonal zone has appeared, when you can express negativity and still not get any payback in return. In fact, people tend to annoy or humiliate someone on the Internet, because they lack attention and love in reality, that is, in this way they manifest themselves and prove to themselves the importance of their existence, that is, this is a form of self-assertion at the expense of others.
goal
Our goal was to convey to people the idea that by offending and expressing their angry “opinion”, they only show the world that they want love.
resultS
Services:
VIDEO & PHOTO PRODUCTION
INTERVIEW & BACKSTAGE
CONTENT FOR ONLINE &
OFFLINE EXHIBITION
GULLIVER'S BROADCASTING

Order details:
138 videos;
2 videos for GULLIVER center (Largest screen in Europe);
16 photos for the site;
More than 100 photos for participants.

Marketing Metrics:
Online media coverage: 86,425 people.
Social media posts: 2553
Total coverage (automatic monitoring, total number of subscribers who made posts about the campaign): 20,156,000 people.


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