Jerry Heil

JERRY HEIL

customer

category

Marketing | Social projects

Often in show business, there are professionals in their field who are not sure that they can share their knowledge, as they consider themselves insufficiently prepared to teach others. However, any information from a person who has achieved heights of their profession is a real treasure in the world of show business, just like in any other sector. That is why we came up with an idea to create a show where Yana, a successful singer and most importantly, the writer of her own lyrics and music (and many songs of other celebrities), tells everyone who might be interested in HOW she writes music and songs.
Our goal is to give people an opportunity to gain knowledge from talented people, as well as to believe in themselves, because it makes sense for any person who has achieved heights in something to share with others the methods that have led them to a certain level of development of their own skills.

Challenges

solution

We filmed several clips, where Yana, the singer Jerry Heil composes three songs for different artists, one of which the artist then chooses on live show for themselves. We also showed the full preparation stage for writing songs for a certain singer - how Yana does the analysis and selection of key melodies and words in the songs she writes. Then, the process of writing music and words is featured, and in the end, a call with a star.
The implementation of one YouTube production takes from 2 to 3 hours of shooting time. The entire show was filmed at Yana's place of residence.