Jerry heil

JERRY HEIL

customer

category

MUSIC

solution

BACKSTAGE

On July 21, Jerry Heil (real name - Yana Shamaeva) released the track #ЗДН and a jokey video for the song. In such a way she wished herself a happy birthday - on this day, she turned 26.
In the ironic video, Jerry Heil plays the role of the 60-year-old Jerry Hefner, living in Mezhgir'ya, where she can live a blessed life, the best men she can find and can afford to film the show "The Bachelorette" right at her home. Obviously, in the clip there are Grigoriy Reshetnik, the host of the project, and the participants of the 1st season: Evgen Kovtunenko, Oleksiy Trigubenko, Andriy Ribak, Illya Ribalchenko and Artem Shepel.
You can also Pavlo Zibrov in the clip. When the 64-year-old artist appeared at her music video, Yana explained that his surname rhymes with the word "love". Happy birthday wishes flooded the comment at the premiere of the video.

mission

In the days of Iinstagram and Tiktok, it became important to project a chic lifestyle, and display props that do not carry any meaning, except for an empty showcase scene. Artists come up with an unimaginable value to the empty form perhaps in order to reflect the inner world of everything that happens. After all, Maurizio Cattelan refused to explain the meaning of his work “Comedian” (banana attached with tape). At first, he wanted to cast it in bronze or resin, but then he decided that a banana should remain a banana. So, our work with this banana element reflects the core essence. No matter how people carry around their "golden toilets", they still remain people. And for people, as you know, the most important thing is to find the love of your life.
Our goal is to show that money and wealth are not the most important things, and until you meet your soul mate, you are still alone, no matter how many bananas you have.

Challenges

Bananas are relationships, suitors, guys who chase the main character. They are all the same, because their inner world is a sham. Ultimately, the main character, who is already 69 years old, understands that she is getting tired of the said sham, comes to life when she meets an unusual and non-standard, bright soulmate. As a result, she decides to follow the call of her heart.
The clip was done in one day of filming and one work shift without overtime, on 4 different locations, which included a golf course in Mezhyhirya, a hall in Yanukovych's house, and the nearby area near the house. There were 7 dancers in the team, physical training and choreography of which was personally managed by Valeria Fadeeva, the CEO of Divergent.

Services:
VIDEO & PHOTO PRODUCTION
CREATING IDEA & SCRIPT
DIRECTING & PRODUCING
ALBUM COVER & ANIMATION
INTERVIEW & BACKSTAGE
BOOSTING

Деталі замовлення:
Location: Residence of Mezhyhirya;
Bloggers: 5 participants of the show "The Bachelor", Pavlo Zibrov and Hryhoriy Reshetnik.

Marketing Metrics:
Coverage: 2.8 million people
Number of posts on social networks: 2553 people
Number of video views in 3 months: 475,000 people
Number of backstage views 3 months: 60,000 people